Digital twins of professors are opening new possibilities for higher education, but they are also raising a much bigger question: Are we using AI to make great teaching more accessible, or to deliver education with fewer professors? Imagine a student struggling with a difficult concept at 11 p.m. Instead of waiting for office hours, the student opens a conversation with a digital version of their professor. The AI-powered counterpart explains the concept, offers examples, ans

Universities have invested heavily in student recruitment. Digital advertising, lead generation, SEO, enrollment teams, recruitment events, and increasingly sophisticated marketing technologies all help institutions identify and reach prospective students. Most of these efforts, however, are built around the same basic model: find students one at a time. There is another enrollment strategy universities should take more seriously: building partnerships with organizations that

A company wants to build a relationship with your university. What, exactly, do you sell them? For many institutions, the answer has traditionally been a menu: sponsor this conference, recruit at this career fair, fund this scholarship, join this advisory board, put your logo here. Those opportunities can have value. But they also reveal how narrowly universities often define what they offer. A sponsorship package captures only a fraction of what a university can provide. The

Universities have spent decades accumulating something companies now urgently need: data. Not student lists. Not CRM records. Not anything that compromises privacy or institutional trust. The more interesting opportunity lies elsewhere, in the vast collections of research data, longitudinal studies, experimental results, specialized datasets, benchmarking information, scientific observations, industry research, and proprietary knowledge that live across the university enterpr